The Illustration Conference, better known as ICON, is an organized gathering of top illustrators, designers, educators, representatives, and art buyers to explore the future of illustration. Since 1999, they have produced conferences in Santa Fe, Philadelphia, San Francisco, New York, Los Angeles, Providence, Portland, Austin, and Detroit. ICON is committed to providing a diverse forum for an ongoing dialogue that serves the illustration, design, publishing, advertising, and academic communities.

Illustrative Designer Von Glitschka and I developed a 24-page web resource to serve the 4-day national conference. The website covered content for 3 workshops, 4 tours, 6 podcasts, 16 events, 26 sessions, 34 sponsors, 36 speakers, and 404 listed attendees. It included an NYC cultural map, an Amazon bookstore, and countless external links.

Each donated illustration featured on the website was meticulously credited, labeled, and linked to the artist’s website.

I created hero banners for each page that used JavaScript to serve randomly selected illustrations. This allowed us to showcase a diversity of artwork and to give returning visitors the impression that the content was fresh and constantly updated.

Organizing and coordinating such a large number of artists produced a consistent stream of changes and updates. Speakers dropped out, new sessions were added, sponsors changed donation levels, artists requested better headshots, new attendees needed to be listed, etc. During the week approaching the conference, these changes streamed in on a daily basis.

The entire project was coded in HTML, CSS, and a few lines of JavaScript. In retrospect, the website wouldn’t have been such an endurance test if I had used a CMS.1 I can credit ICON for pushing me into WordPress development.




HTML, CSS, Flash, content management, UX design


  • Illustrative Designer Von Glitschka