SheerID is perfectly happy if consumers don’t know who they are. They are a SAAS1 company that has developed a digital platform which instantly verifies target customers for online deals. SheerID’s service mitigates fraud with a nearly frictionless user experience.

For two and a half years, my crackerjack project manager and I supported the digital marketing needs of the burgeoning start-up. During our time together, we executed two major redesigns of the main company website, reworked their data acquisition system three times, and transformed the website from a purely code-generated state to a user-friendly CMS that can be edited by non-developers.

When SheerID started to expand outside of the United States, we created a new version of the website with refocused content that targeted international clients. We also launched a variety of websites to support the efforts of our channel partners. In addition, we redesigned SheerID’s developers site making it easier for our clients to work with our software.

Our efforts were instrumental to SheerID closing an $18 million Series B investment round led by Silicon Valley and New York-based investment firm, Centana Growth Partners in January of 2018.




PHP, HTML, CSS, JavaScript, jQuery, UX design, content management, research, documentation


  • Marketing Director Chelle Parmele
  • Art Director Jason Hershman