Keep the Drive is a national teen-led movement promoting smart teen driving which was created to actively address the #1 killer of teens in the United States today: car crashes.
Steve Newman of EURO RSCG wanted an animated introduction for the Allstate Insurance Company program that would inspire young viewers to join the program. He wanted the piece to feel like a classic Saul Bass movie-opener. I was given a folder full of graphics, a script, a soundtrack, and the weekend to produce the animation.
Creative Director Steve Newman